Magazine Proposal draft

There are quite a fair number of music magazines sitting on newsagent shelves with various genres and age ranges covered with their content. One genre which seems to be missing on store shelves and in other words, being a gap in the market is dance music magazines. For many, dance music can be a tricky to investigate and discover new things about. So this gives us ample opportunity to guide these lost folk in the direction of the best and latest in Dance music, towards the up and coming artists and maybe even into the tunes considered to be left of field. This can all be done with Reverb magazine. Possible artists included in the magazine are Disclosure, Metronomy, Totally Enormous Extinct Dinosaurs, Second City, etc. There will be regular recommendations of “featured artists”, album reviews, what’s featured on reverb.co.uk’s Reverb Radio and good club venues in your area. 

The design of the magazine will be mainly based on the themes and sounds of the music, i.e. being a firm layout yet quite informal with san serif fonts to show it's up to date with modern life and a black white and magenta colour scheme.

The target audience will be men and women in their early 20's looking to make the most of life with a magazine like this telling them about the latest and best in electronic dance music and where to experience it. Though this is subject to change.